Wednesday, October 20, 2010

Qualitative Research in the NFL

It is said that the NFL is the most popular sport in America. After the steroid scandals and lockout of 1994 in Major League Baseball it won fans over all over the country. The NFL wanted to know more about their fans. Their likes, dislikes, etc. In 2009 during the Super Bowl week, the company Experian Simmons surveyed as many fans as possible to get as much information as possible.

Through this survey Experian Simmons was able to find out the percentages of anything you could think of. How much is the household income for the average fan? How old is the average fan? What race or ethnicity are they? Do they smoke? How often do they use the internet? How much alcohol do they drink or fast food do they eat? Plus much, much more.

As long as the NFL cuts down on hits like this, they will be able to keep there spot on top of the sports world in America.

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